![]() ![]() The company was also using AB testing to ensure that rental pricing and selection were suitable for students. Delighting CustomersĬhegg introduced several features such as discounts, risk-free returns, and month-long trials to fit customers’ needs. “My job as a product leader is always to delight customers in hard to copy, margin-enhancing ways,” Gibson says. To accomplish this, his product vision was to be the best company for renting out textbooks, lead high-margin digital services, and eventually expand its student services - such as helping students find internships. Gibson talks about how Chegg aimed to be a mission-based company by putting students first. ![]() For startups, your main objective is to grow as a company, this developed into the main priority for Chegg.” “I forced them in a room and made them talk about the direction of the business,” Gibson says, “afterward, they decided to stick with Dan’s priority to focus on growth. Dan Rosensweig, the CEO, and Greg Stranger, the CFO at the time, had conflicting opinions about how they should order the three priorities. He was faced with the challenge of prioritising growth, engagement, and monetisation of the company to receive the next round of funding. In 2010, Gibson Biddle joined a start-up called Chegg which provided physical textbook rentals to students. Watch both talks in full (skip to 58:35 in the video for Kevin’s) or read on for the highlights. Kevin Devine reveals how his team delivered a COVID response app for Ireland and overcame numerous privacy, technical and accessibility challenges along the way.Gibson Biddle talks us through some ‘wicked hard’ decisions and reveals the steps you should take to ensure you build what’s really right for your customer.In this ProductTank Dublin talk, two speakers, Gibson Biddle and Kevin Devine, touch on this topic in different ways. ![]() As product managers, it’s our job to think responsibly as we design and build products for our users. ![]()
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